How to Migrate From Zoko to Tenashi
Zoko found a sharp focus: Shopify merchants who want abandoned-cart recovery, order notifications and WhatsApp broadcast on the official API. If you're a Shopify store running WhatsApp as a notification and recovery channel, Zoko does that job cleanly.
The gaps appear when the conversation gets more complex than a cart notification. A potential customer who replies to a recovery message asking whether a product comes in a different size — that's a sales conversation, and Zoko doesn't have a pipeline to track it. A customer who received the wrong order and is messaging support — there's no ticketing system to own that resolution. And if you're not a Shopify store, Zoko's tight platform focus works against you.
Here's the practical path from Zoko to Tenashi.
Why teams look beyond Zoko
Zoko is well-scoped for e-commerce automation on WhatsApp. Teams find the boundaries when:
- You need a sales pipeline. WhatsApp conversations with interested buyers need deal stages and owners. Without a pipeline, every promising conversation lives in the chat scroll with no follow-up tracking.
- Support needs accountability. A post-sale issue that needs resolving isn't handled by a broadcast tool. Tickets, SLA, assignment — those are missing in Zoko.
- Your business isn't on Shopify. Zoko's integrations and automation logic are tightly coupled to Shopify. A services business, a real estate agency, a B2B team — they're using a tool built around a platform they don't use.
What changes when you move to Tenashi
| On Zoko (WhatsApp API, Shopify) | On Tenashi | |
|---|---|---|
| Your number | Registered on the API | Linked by QR — stays yours |
| Platform requirement | Shopify | Any business |
| Built-in CRM + pipeline | Not included | Yes |
| Support tickets | Not included | Yes, with SLA |
| Two-way conversation inbox | Basic | Full shared inbox |
| Per-conversation billing | Yes | No — flat pricing |
The honest note: Zoko's Shopify abandoned-cart and order-notification flows are its distinctive strength. If those automated triggers are the core of your WhatsApp strategy and you're on Shopify, Tenashi doesn't replicate that integration. Tenashi is the better fit when human-led sales and support conversations are the primary value, with or without e-commerce.
Step-by-step: migrating from Zoko to Tenashi
1. Export your contacts and lists
From Zoko, export your contact list (CSV) and any opt-in lists or broadcast segments you've built. Note down the cart-recovery messages or broadcast templates you want to preserve as reference — you'll rebuild them as canned replies or broadcasts in Tenashi.
2. Decide on your number
- Same number. Your Zoko number is registered on the WhatsApp Business API. Release it from the API first (step 3), then link it to Tenashi. Your customers keep messaging the same number.
- Different number. Link a new existing WhatsApp number to Tenashi now and migrate customer contact gradually over time.
3. Release the number from the WhatsApp Business API
Zoko uses the official WhatsApp Business API. A number registered on the API cannot simultaneously be used as a linked device in Tenashi. You must deregister the number first, via your Meta Business Manager (WhatsApp Accounts section → delete or migrate the number).
This is the only timing-sensitive step. Do it in a quiet window — a few minutes of unavailability while the number transitions.
4. Connect to Tenashi
Start your Tenashi trial and scan the QR code with the WhatsApp app on the phone holding your number. Done in under a minute. Your WhatsApp groups now appear in the inbox — the API Zoko uses couldn't access them.
5. Import contacts and rebuild your workflow
Upload the contacts CSV. Then build the structure Zoko didn't provide:
- Deal pipeline — create stages for your sales cycle (Inquiry → Quoted → Ordered → Fulfilled for e-commerce, or a sales-appropriate equivalent for other business types).
- Custom CRM fields — product category interest, order size, source, region.
- Support ticket settings — SLA targets, issue categories, agent queues.
- Canned replies — product FAQs and common support answers as quick replies.
- Broadcasts — proactive messages for promotions or follow-ups, using Tenashi's ban-protected bulk messaging.
- Automations — routing by keyword, auto-assign for new contacts.
6. Move your team in
Invite agents, assign open conversations, and run a test: reply to an incoming message, push a deal through the pipeline, raise a support ticket. Once the setup is solid, cancel Zoko.
Where Tenashi fits
Tenashi is built for businesses that use WhatsApp as an active sales-and-support channel — not just a notification pipe for an e-commerce platform. The product covers:
- A shared team inbox where agents claim, reply, assign and leave notes.
- A full CRM and sales pipeline so every lead has a stage, an owner and a history.
- Support tickets with SLA so post-sale issues resolve properly.
- A product catalog you can share in chat, for any business with products to show.
- Groups in the inbox — DMs and group chats in one place, without the API restriction.
Pricing: Starter $18/mo, Growth $27/mo, Scale $56/mo, 3-day Growth trial, no card.
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FAQ
Can I keep my WhatsApp number from Zoko?
Yes. Release the number from the WhatsApp Business API via Meta Business Manager, then link it to Tenashi by scanning the QR code. Same number, same contact threads from your customers' side.
Does Tenashi work for non-Shopify businesses?
Yes. Tenashi works for any business that uses WhatsApp for sales or support, regardless of platform. There's no e-commerce platform dependency.
What do I lose by leaving Zoko?
Zoko's native Shopify integration — the abandoned-cart triggers, order status syncs and Shopify-specific WhatsApp automations. If those automated flows are central to your business and you're on Shopify, that's Zoko's genuine advantage over Tenashi.
Does Tenashi have broadcasts for promotions?
Yes. Tenashi includes ban-protected broadcast with human-paced sends, jitter and duplicate guards. It covers standard promotional outreach effectively.
Can Tenashi handle post-purchase support conversations?
Yes, and this is one of the clearest upgrades from Zoko. Every WhatsApp conversation in Tenashi can be converted to a support ticket with an SLA, assigned to an agent and tracked to resolution. Post-sale support lives in the same inbox as pre-sale conversations.
Ready to move from a notification tool to a full sales-and-support workspace? Start a free trial and give your team a shared WhatsApp inbox with a pipeline and tickets that work for any business, not just Shopify stores.